About the study
In this constantly evolving era of media and technology, Entertainment is being redefined. MTV engaged with 3115 youth across 16 cities in the age bracket of 15-24 years and Sec AB to investigate the changing trends in Entertainment. The research was conducted with a mix of quantitative questionnaires, qualitative group discussions and ethnography analyses. The objective of the research was capture the current entertainment avenues and forecast winds of change in near future.
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