Media Bites
With the internet riding high in lives of the young people, MTV probed to find out if they turned to their internet or mobile for their morning dose of news. Or do they still switch on the time tested traditional news sources – TV, Mags, Newspapers et al.
Youth reiterates they use Social Media to stay connected to news. And, convincing power of Digital Media is catching up with the stalwarts in Traditional Media.
They feel that while the Traditional Media has the Substance, New Media dons Character and has more room for interactivity. However, they consume news from both these sources with equal fervor.
Frequency of use of social media necessitates a brand's presence on the digital platform.
Youth Speak
- "If i get the news online its always through the online version of newspaper of news channel"
- "I follow my fav bands, authors, change makers on facebook to keep updated"
- "Actually if hotels or movie halls have presence on social media, I feel they r of better quality"
- "Nothing beats the pleasure of shuffling the pages of a newspaper with a cup of tea in hand. Same goes for books vs ebooks"
Since this generation consumes news and information from both traditional as well as new media, a strong presence and synchronized and credible efforts are extremely important for brands to capture youth attention.
