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The Influential

The Influential

With every power source, the youth have their circle of influence. It is not of much surprise that the Youth exerts maximum influence on their immediate environs: Parents and Peers. What is striking to note is the range and potency of influences they have on their surroundings.

A panel of key advisors, in any youth’s life, is the peer collective. Youth is a part of this collective and they are bound to influence each other. There is only a marginal batch that is driven by pure logic. Most follow the trends steered by the social network.

Times have changed. Expert Reviews are out of fashion. It is the age of real-time updates and instant opinions about almost everything. Social streaming of a volley of opinions drives decisions. Peer advocacy reigns supreme.